There is actually no difference in permanent and semi-permanent makeup.

This can be really confusing for clients. Artists tend to use the term “semi-permanent” to illustrate that it will fade over time, unlike a body tattoo, although this does not mean that it will completely fade away.

How long permanent makeup lasts depends on several things, including the pigments used, the technique, your skin and your lifestyle. Some permanent makeup may fade significantly over time, while some pigment can remain in the skin for many years.

This is why permanent makeup should always be considered a long-term commitment, even if an artist describes it as semi-permanent.

No — we won’t shave off your eyebrows to tattoo them!

We work with your natural brow shape and existing hair wherever possible. In most cases, there’s no need to remove any brow hair at all. We’ll only suggest removing the occasional hair if it sits well outside the finished shape.

If you normally have your brows waxed, threaded or shaped and would like us to follow that shape, please have them done at least 48 hours before your appointment.

Want to know how we create your perfect brow shape?

Learn more about our brow mapping process and how we design your brows before any tattooing begins.

If you’ve had your brows microbladed or tattooed before and you’re no longer happy with the shape, colour or overall result, we may be able to help.

The best place to start is with a free consultation, where we can look at your existing brows and talk through what you’d like to achieve. Depending on your brows, we may be able to refresh or correct them, or we may recommend some removal first.

If you’d prefer some initial advice before booking, simply WhatsApp us a few clear photos of your brows and we can let you know what your options may be.

Dana will go through your colour options with you before your treatment begins, so you won’t need to choose on your own. 

She’ll show you a selection of pigments and help you choose a shade that works with your natural colouring, brow hair and the result you’d like to achieve.

We usually take a conservative approach to colour and shape, starting slightly lighter rather than going too dark. Once your brows have healed, the colour can always be deepened at your second session if needed.

You’re welcome to come to your appointment wearing your usual brow makeup and bring along your favourite brow pencil or product. This can be really helpful as it gives Dana an idea of how you normally like to wear your brows.

Yes. Microblading and eyebrow tattoos will look lighter once they have healed.

When your brows are first done, the colour can appear darker and more intense than the final result. This is completely normal.

During healing, the surface layer of the skin naturally sheds, taking some of the pigment with it. The pigment that remains is within the dermis, beneath the surface of the skin. As the skin heals over it, your natural skin tone sits above the pigment, making the colour appear softer, lighter and more natural.

So don’t worry if your brows look a little bold at first — the freshly tattooed colour is not the finished result.

Microblading and eyebrow tattooing are specialist forms of cosmetic tattooing. 

Although the treatment area is small, creating natural-looking brows requires precision, specialist training and careful consideration of your facial features, skin and how the pigment will age over time.

Microblading prices in London can vary considerably, from around £150 at the lower end to £800 or more at some established or premium clinics.

When choosing a permanent makeup artist, however, price shouldn't be the deciding factor. Look carefully at their work, including healed results where possible, and choose an artist whose style and results you genuinely like. Your brows are on your face every day, so choosing the right artist is far more important than simply finding the cheapest — or the most expensive — treatment.

It’s also worth checking what the price includes, as some treatments are priced for a single appointment with the second session charged separately.

Our eyebrow treatments are £349, including both your initial treatment and your second session.

Permanent eyebrows are a two-stage process. At your first appointment, we’ll design and map your brows, choose your colour and complete the initial treatment. Once your brows have fully healed, your second session allows us to perfect the result, add pigment to any areas that have healed lighter and make small adjustments to the colour or shape if needed.

Before your treatment begins, Dana will carefully map and draw your new brow shape using a cosmetic pencil. This allows you to see and approve the shape before any tattooing starts.

Your brows are designed using your facial features, natural brow growth and proportions as a guide. The shape can be adjusted to suit your preferences, while still following the principles that help create balanced, flattering brows.

Where possible, we prefer to work with your natural brow shape rather than dramatically changing it. This creates a softer, more natural result and means you won't be left constantly removing hairs that grow outside your tattooed brows.

Our approach is simple: your brows should look like they belong on your face.

If you prefer a more alternative or unconventional brow shape, that's absolutely possible too. Just get in touch beforehand and we can discuss what you'd like to achieve.

It’s completely normal for your eyebrows to be slightly different - most people’s brows aren’t perfectly symmetrical, just as the two sides of our faces aren’t exactly the same.

When designing your brows, we aim to create as much balance and symmetry as possible, while still working with your natural brow shape, hair growth and facial features.

Rather than forcing your brows into two identical shapes, we’ll make subtle adjustments to help them look more even while keeping the result soft, natural and flattering.

The goal isn’t to give you identical brows-it’s to give you brows that look beautifully balanced and naturally belong on your face.